China's traditional printing industry is developing rapidly but in an unhealthy manner, with issues such as low profit margins, severe information asymmetry, poor communication in transactions, and a reliance on熟人-based deals being common. E-books are suppressing book and publication printing, the push for integrity is suppressing packaging printing, and digital printing is taking over personalized printing. Our traditional printing industry suffers from overcapacity, with the national average operating time at only 50%, and significant differences between the north and south. It is foreseeable that the internetization of the printing industry, and even the manufacturing industry, will become a trend! Online channels are more convenient, efficient, resource-saving, environmentally friendly, and labor-saving. In light of this, the traditional printing industry also needs to change as soon as possible.





