China's traditional printing industry is developing rapidly but is deformed, with low profits, severe information asymmetry, poor communication between buyers and sellers, and a prevalence of transactions based on personal connections. E-books are suppressing book and periodical printing, anti-corruption campaigns are suppressing packaging printing, and digital printing is capturing personalized printing. Our traditional printing industry has excess capacity, with an average operating time of only 50% nationwide and significant regional disparities. The internetization of the printing industry, and even manufacturing, is foreseeable and will be a trend! Online channels are more convenient, efficient, resource-saving, environmentally friendly, and labor-saving. In light of this, the traditional printing industry also needs to change as soon as possible.





