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In 2011, jointly with Fudan University, the "Weixing Integrated Network Marketing Research Institute" was established. Many of its researchers are now the most popular young lecturers at Tongji University, Shanghai International Studies University, and Shanghai University of Finance and Economics. In 2013, jointly with Shanghai University, the "Big Data and New Media Research Center" was established, focusing on the study of big data and business intelligence.

Adhering to the concept of "Integrating digital resources, driving marketing with technology," Weixing particularly emphasizes the importance of technical marketing. To enhance the company's R&D capabilities, it has recruited many outstanding R&D talents from renowned IT companies such as IBM, Microsoft, and Huawei.

As an innovative national high-tech enterprise, Weixing has received high attention from the Hongkou District Government, the Municipal Science and Technology Commission, the Municipal Commerce Commission, and the Municipal Development and Reform Commission. It has now become a key coaching enterprise of the Shanghai Hongkou District Restructuring and Listing Office. In the past 10 years, Weixing has established branches in Shanghai, Beijing, Shenzhen, Jiangsu, Zhejiang, and other places. As of now, among nearly 800 "Weixing people," most are engaged in technical work, providing products and services to over 30,000 clients, covering dozens of industries including e-commerce, e-government, e-education, tourism, education and training, lifestyle services, IT, automotive, finance (insurance, securities, funds), healthcare, fast-moving consumer goods, apparel, and industrial products.

Weixing emphasizes: In today's era of big data and fragmentation, it is necessary to excel in data collection, data analysis, data mining, and data insight—from possessing data to predicting needs—to provide a solid basis for online marketing and brand marketing. At the same time, attention must be paid to the creation of internet content, organizing planning teams, creative teams, copywriting teams, and execution teams to work with the technical team to provide clients with comprehensive digital marketing solutions.

In 2014, Shanghai Weixing Group was established, providing merchants with comprehensive products, technology, and resources. The core of product services is designed around the "phases and business objectives of traditional enterprises' internet business transformation."

ICP Record No. 2022580133
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